After one month of investing in promoted pins, which is Pinterest’s most basic ad format, Living Royal tracked six times the amount of referral traffic. One case study on Living Royal, a socks company, showed how using promoted pins can building upon awareness. People use Pinterest to shop and plan, so they are already looking for solutions and products that will help them. This is because Pinterest caters to people searching for lifestyle products, fashion, beauty, furniture, and just about every other product category. You can use Pinterest advertising throughout your entire marketing funnel, whether you want to create awareness or make a sale. Can Pinterest Help Your Marketing Goals?ĭid you know that 87 percent of Pinterest users have purchased a product they found on Pinterest? Most marketers set up social media ads to build awareness and acquire customers, but it takes a lot to set up product pages, landing pages, conversion tracking and so forth. This has given advertisers a bigger boost in clicks and CTR. Pinterest has also updated its ads platform so now ads now stream beside regular posts, making it difficult for users to tell what is sponsored and what is organic. If you don’t think the lifestyle social network is worth it, Pinterest generated $300 million in revenue and continues to grow its position each year. Most online stores have Pinterest as part of their social management strategy, but there are so many other possible ways to use this platform to bring in sales and traffic.
It’s one of the largest social networks, and the predominant base conducts tons of product research using images and links. Pinterest is home to over 150 million active accounts and over 10,000 pins. We think Pinterest is probably one of the best ways to diversify your digital marketing strategy, but knowing your audience is key to getting ahead with this visual social platform.
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